About MSQ
Independent thinking.
Deep payments expertise.
MSquared Consultancy (MSQ) is an independent advisory firm specialising in the payments industry.
What we do
A commercial view.
An independent perspective.
We bring together commercial insight, industry experience and a deep understanding of the technologies, business models and relationships that shape the movement of money.
Our focus is practical: helping payments businesses see their choices clearly and move forward with purpose.
The MSQ perspective
Independent thinking.
Space to question assumptions and examine the choices that matter.
Commercial understanding.
A perspective grounded in markets, customers and the payments business.
Practical focus.
Advice that helps turn complex questions into clear priorities.
Our Consultants
Founder & Principal Consultant
Founder & Principal Consultant
Malek Mroueh
Malek brings experience across cards, payments and financial technology, with a commercial focus on building and growing payments businesses.
Through MSQ, he offers independent perspective on the wider payments ecosystem, relationships and opportunities that shape the industry.
More about Malek
His work connects commercial advisory with an understanding of products, markets and the wider payments ecosystem. That combination informs MSQ’s practical approach to strategy, business development and partnerships.